About
— Oroma Elewa
The tide is turning. MIRROR WATER encourages self-reflection, a powerful practice which establishes sustainable, lifelong growth. Inspired by the therapeutic concept of mirror work, whereby the participant faces themselves in a mirror, the MIRROR WATER community makes space to converse and connect with our minds and bodies.
Self-reflection involves turning inwards, lending attention to the ripples of the roaming mind and the ebb and flow of the emotions. In turn, this precipitates a turning out, where our relationship with ourselves has the ability to positively affect our relationship with the world around us.
Cultivating rituals of relaxation, MIRROR WATER is a lifestyle brand focused on a revolution within ourselves. MIRROR WATER ventures below the surface and encourages self-reflection. Looking inward, turning outward.
The Founder
Estée Lalonde is a Creative Director living in London, England. Known for creating videos, hosting/producing podcasts and her love of all things beauty, it’s the sense of community she’s built in the online space that Estée is most proud of.
Looking back to Estée’s first few YouTube videos from more than a decade ago, it’s clear that beauty, vulnerability and self-reflection were at the heart of the content, themes which continued to emerge over the next ten years, so it’s a natural progression that these would form the foundation of MIRROR WATER, too.
Narratives of self-care have let us down. We are encouraged to heal ourselves temporarily for the sole purpose of carrying on as normal. This exhausting, endless cycle benefits our culture of hyper-productivity and presenteeism—but does not enrich us. Opening up about her life, talking about her vulnerable side and addressing her mental health struggles has resulted in her audience feeling understood, hopeful and connected. When she’s not working, you’re most likely to find Estée soaking in the tub, drinking her favourite red wine or walking around the park with her rescue pup, Effie.
Estée’s goal is to create an online space where you feel like you can be your whole self, indulge in whatever makes you feel good and connect with likeminded people.
To connect with Estée, you can follow her on all social media channels at @esteelalonde or watch her videos on YouTube.
Our Ingredient Philosophy
Did you know that vetiver is a grass which drives its roots four metres deep into the earth? This plant and its hardy root system contain remarkable antioxidant properties that help to soothe dry skin. This is why vetiver is one of our hero ingredients. We encourage you to peruse our individual product pages to learn more about the ingredients we use, and to discover why we’re excited about them.
At MIRROR WATER we believe in giving you the power to understand the ingredients that come into contact with your body. Thanks to the expertise of our product development pros, here we have detailed the ingredients we don’t use and why we choose to find alternatives:
MINDFUL OF PRESERVATIVES: We do not use methylisothiazolinone (MET), a powerful biocide and preservative often used in personal care products. MET has the potential to heighten issues with skin sensitisation, such as contact dermatitis and eczema, and so we avoid MET entirely.
PALM OIL STATEMENT: We do not directly purchase or use palm oil in our formulas. We have chosen to use alternative vegetable oils such as carrot oil, grapeseed seed oil and shea butter. However, some ingredients may contain derivatives. According to the information given by our raw material supplier, the derivative from Palm oil RSPO certified, through the Mass Balance and Segregated Supply Chain Models (MB/SG).
EDTA FREE: Our formulation do not have EDTA. EDTA is commonly used for stabilisation purposes. These compounds do not naturally break down in the environment and have been found in waterways.
A NOTE ON FRAGRANCE: We do not use benzophenone, a fragrance enhancer, due to its negative impact on the coral reef. Instead we rely on natural oils such as vetiver and cedarwood to enhance the scent of our products.
PARABEN FREE: We do not use phthalates, polyethylene, formaldehyde, triclosan or any other parabens. Whilst more studies are needed to confirm the effect of these chemicals on our health and the environment, we would rather use alternative materials to prioritise our users’ wellbeing.
