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Our Story
Our story
A Return to the Body
MIRROR WATER creates intentional body care rituals rooted in calm, presence, and reflection.
We exist to slow things down - not to add more steps, promises, or pressure - but to offer small, repeatable moments of care that help you feel at home in your body again.
This is body care not designed to transform you, but to return you to yourself.
Our Mission
Why MIRROR WATER Exists
Modern self-care often asks us to do more:
more products, more routines, more optimisation.
It promises improvement, but often leaves us feeling disconnected - from our bodies, our pace, and our inner world.
It promises improvement, but often leaves us feeling disconnected - from our bodies, our pace, and our inner world.
MIRROR WATER was created as a response to that culture.
We believe care should feel grounding, not performative.
That tending to the body can also tend to the inner world.
That softness is not indulgence - it’s essential.
That tending to the body can also tend to the inner world.
That softness is not indulgence - it’s essential.
our Founder
The Beginning
Estée Lalonde founded MIRROR WATER during a period of transition. In that space of change, it became clear how deeply the body holds experience. Stress, movement, emotion, and rest all live there. And yet, it’s often the place we overlook.
What started as a personal search for calm became an exploration of how everyday rituals - washing, applying, touching - could become moments of reconnection rather than routine.
From that intention, MIRROR WATER was born.
Sustainability
Responsible, Without Perfection
We believe thoughtful care includes care for the world around us.
Rather than claiming perfection, we focus on responsibility:
Naturally-derived formulations
Recyclable and considered packaging
Small, intentional collections
Continuous improvement over empty promises
Naturally-derived formulations
Recyclable and considered packaging
Small, intentional collections
Continuous improvement over empty promises
We choose restraint where possible, knowing that care - like sustainability - is a practice, not a fixed state.
For you
An Invitation
MIRROR WATER is an invitation.
To slow down.
To listen inward.
To soften your pace.
To reconnect with your body through small, everyday rituals of care.
To slow down.
To listen inward.
To soften your pace.
To reconnect with your body through small, everyday rituals of care.
There is no ideal way to use our products.
Only your way.
We’re glad you’re here.
We’re glad you’re here.
Mirror Water FM
Mirror Water FM
Shall we set the mood with some music?