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Our Story
Our story
Mission
Narratives of self-care have left us wanting. We are often encouraged to temporarily heal ourselves for the sole purpose of carrying on as normal, while societal pressure to optimise every aspect of our lives has eclipsed the importance of rest and recharge. This exhausting, endless cycle driven by our culture of hyper-productivity fails to enrich us.
MIRROR WATER is inspired by the intentional act of self-reflection which involves turning inwards, lending attention to the ripples of the roaming mind and the ebb and flow of the emotions. In turn, this precipitates a turning out, where our relationship with ourselves has the ability to positively affect our relationship with the world around us.
Cultivating moments of realistic relaxation in this fast-paced world, MIRROR WATER is a wellbeing brand for comforted bodies and uplifted minds, on a mission to rewrite this narrative. MIRROR WATER is here to inspire you to prioritise yourself throughout the day. To reconnect your body and mind. To take a moment for yourself.
our Founder
Estée Lalonde
Estée Lalonde is a Canadian-born Creative Director and Content Creator living in London, England. Estée is known for creating videos, hosting/producing podcasts, and her love of all things beauty.
Before embracing life in London, Estée enjoyed a serene upbringing in Canada, surrounded by forests thick with trees and tranquil stretches of nature. Driven by a sense of adventure, she moved to London at the age of 19, leaving behind her family, friends and Canadian comforts. The initial excitement soon gave way to feelings of loneliness and isolation. Without the soothing presence of Canadian nature, Estée turned to self-care, finding comfort in the act of bathing and creating a sacred space at home.
In Estée's own words, "When have you ever regretted taking a bath?".
The need for decompression grew as she navigated the pressures of being a public-facing digital creator in her twenties. Without access to the Canadian outdoors, Estée sought new ways to reconnect with herself and nature. From this personal journey, MIRROR WATER was born.
Sustainability
Responsible, not sustainable.
To be any business in 2024 means to be responsible. We make the best decisions where possible, to have a positive impact on both the environment and those living in it. We don’t shout about it often, because it’s no longer something to brag about – it is inherently who we are.
We take care in selecting biodegradable, recyclable, and circular packaging materials throughout our entire range. Our boxes, note cards, glass bottles, and our shipping materials are made from recycled content and are 100% recyclable. We are continually searching for innovative and eco-friendly packaging solutions and are committed to reducing our footprint as best as we can. We encourage you to keep our glass product bottles, and reuse or repurpose them when possible.
We take pride in sourcing all of our ingredients, read more here .
Mirror Water FM
Mirror Water FM
Shall we set the mood with some music?