Our Story
Our story
Mission
Narratives of self-care have left us wanting. We are often encouraged to temporarily heal ourselves for the sole purpose of carrying on as normal, while societal pressure to optimise every aspect of our lives has eclipsed the importance of rest and recharge. This exhausting, endless cycle driven by our culture of hyper-productivity fails to enrich us.
MIRROR WATER creates intentional rituals rooted in calm and reflection, inviting people to pause, reconnect, and nourish their inner and outer worlds. Through naturally-derived formulations, sensorial earth-led fragrances, and thoughtfully curated moments and wellbeing experiences. We create space for deeper connection with the self and others.
our Founder
Estée Lalonde
Estée Lalonde is a Canadian-born Creative Director and Content Creator living in London, England. Estée is known for creating videos, hosting/producing podcasts, and her love of all things beauty.
Originally from Canada, Estée moved to London in search of connection - and found it through sharing her personal journey with anxiety, depression, and burnout. Over the past 15+ years, she’s built a loyal global community of 1.9M followers by speaking openly about wellbeing, beauty, and the rituals that help her stay grounded.
MIRROR WATER was born from Estée’s own experience - where self-care became not just a concept, but a necessity. Her evening bath ritual, a moment to calm the nervous system,
inspired the brand’s ethos: realistic relaxation for real life. Today, Estée is redefining modern wellbeing with a brand that resonates as deeply as her story.
Sustainability
Responsible, not sustainable.
To be any business in 2026 means to be responsible. We make the best decisions where possible, to have a positive impact on both the environment and those living in it. We don’t shout about it often, because it’s no longer something to brag about – it is inherently who we are.
We take care in selecting biodegradable, recyclable, and circular packaging materials throughout our entire range. Our boxes, note cards, glass bottles, and our shipping materials are made from recycled content and are 100% recyclable. We are continually searching for innovative and eco-friendly packaging solutions and are committed to reducing our footprint as best as we can. We encourage you to keep our glass product bottles, and reuse or repurpose them when possible.
We take pride in sourcing all of our ingredients.
Mirror Water FM
Mirror Water FM
Shall we set the mood with some music?