The Founder

Estée Lalonde is a Canadian-born Creative Director and Content Creator living in London, England. Estée is known for creating videos, hosting/producing podcasts, and her love of all things beauty.

Before embracing life in London, Estée enjoyed a serene upbringing in Canada, surrounded by forests thick with trees and tranquil stretches of nature. Driven by a sense of adventure, she moved to London at the age of 19, leaving behind her family, friends and Canadian comforts. The initial excitement soon gave way to feelings of loneliness and isolation. Without the soothing presence of Canadian nature, Estée turned to self-care, finding comfort in the act of bathing and creating a sacred space at home. 

In Estée's own words, "When have you ever regretted taking a bath?".

The need for decompression grew as she navigated the pressures of being a public-facing digital creator in her twenties. Without access to the Canadian outdoors, Estée sought new ways to reconnect with herself and nature. From this personal journey, MIRROR WATER was born.